Arena-Z Ecosystem:
Four Titles, One System.

LOK is the flagship title, the one with the most history and the most eyes on it. When I came in, the priority was getting the brand documented properly. I built and maintained the full LOK Brand Guidelines, set up the internal asset page on Notion, and put together the Corporate Media Kit so anyone on the team could actually find and use what they needed.

From there it was ongoing production: auditing and updating social profiles across Facebook and Instagram, setting up cross-posting from Twitter/X, refreshing the Linktree. Season to season: skin reveal banners, X thread assets, event relay graphics, CVC seasonal content. Different campaigns, same system underneath.

The work isn't flashy. It just has to be right every time.

LOKC was moving fast toward launch and needed the fundamentals in place quickly. I handled the responsive design for lokchronicle.com, caught mobile layout issues before they shipped, and worked directly with the dev team to get them fixed. The media kit on Notion (logos, high-res images, brand guidelines) was built to be press-ready from day one.

On the content side: social banners, X end-thread assets, Medium article drafts. I coordinated the posting schedule with the community team and kept the Notion calendar updated so nothing got missed.

I also kept an eye on campaign performance through Firebase and Google Analytics, tracking where users were dropping off and adjusting ad creatives based on what was actually happening.

LOKH was the most illustration-heavy work I did across the whole ecosystem. I created the original character lineup from scratch: Cleo, Lina, Vera. NPC character sheets, legendary dialogue images, prologue art, stage illustrations. Each season brought new variants: holiday sets, event-specific designs, the works.

I also redesigned all 10 Legendary Hunters, taking the existing lineup and rebuilding each one in Stable Diffusion with manual polish on top. Beyond character art, I worked on the game UI too, improving screens and visual elements throughout. The game intro sequence and full tutorial screens were a separate project, designed and illustrated from October through December 2025.

For marketing: App Store images, Google Ads creatives, arena-z.gg game page thumbnails, loading videos in both mobile formats, and the iOS App Store launch banner. LOKH ended up being the most output-heavy title across the whole project.

TNO is the Web3 title in the ecosystem, and I built the brand from the ground up: visual identity, campaign creative, web presence, all of it. The landing page on Bonfire has real platform constraints, but I rebuilt it anyway: swapped out videos, rearranged sections, added a weapon skin preview gallery, integrated the Arena-Z and 3MERGED logos, and figured out a mobile workaround that held up.

Campaign-wise, I produced banners for minting announcements, new weapon skin drops, and mission events. I created NFT art for holders, designed the Epic Games store listing visuals, and put together the "Forge Your Glory" KOL materials, assets that could be handed to creators and used as-is. The collections page on theneworder.io and the Linktree stayed updated throughout.

TNO has a distinct visual language from everything else in the ecosystem. The challenge was keeping it sharp across web, social, and NFT formats without it getting diluted.