Case Study
At NOD Games I ran brand and marketing design across three live-service titles at once. That meant building brand systems, producing 50+ assets per campaign cycle, and directing Web3 and social creative for Arena-Z and two other titles.
NOD Games is a Seoul-based gaming company running multiple live-service titles in the Web3 and blockchain gaming space. Arena-Z was the flagship: a competitive gaming platform with its own brand identity, token ecosystem, and player community.
I came in as the brand and marketing designer covering visual identity, campaign creative, and social assets across all active titles. The real challenge wasn't quality. It was volume and consistency. Three different games, each with its own visual language, audience, and seasonal campaign calendar, all active at the same time.
My scope included brand guidelines, campaign creative for Web3 launches and seasonal events, OOH and digital assets, social content systems, and design direction for Arena-Z's website and marketing pages.
Live-service gaming moves fast. Each title had seasonal events, token launches, community campaigns, and platform-specific requirements running at the same time. At peak I was producing 50+ assets per campaign cycle: social graphics, banners, in-game event visuals, Web3 marketing materials, across all three games.
The design problem was really a systems problem. Ad-hoc production at that volume falls apart without a clear visual language and reusable component logic. I built the brand systems first, so that high-volume output became faster and more consistent over time rather than the opposite.
Midjourney and Stable Diffusion were a real part of how I kept up that pace. Using them for concepting, visual exploration, and asset generation meant I could move through more ideas and hit volume targets without quality dropping. Not a workaround. Just how the work got done.
The system I built at NOD Games is what made consistent output at that scale possible with one person. Clear brand architecture, reusable components, and AI tools integrated into the production workflow. Three distinct titles, one designer, no drop in quality.